Social Media Marketing Executive
October 7, 2025
We’re looking for a creative, data-driven, and sports-savvy Social Media Marketing Executive to lead the growth of our sports-focused website/app and support campaigns with strategic partners. You’ll build brand presence, drive traffic, and activate online communities across Southeast Asia—while working in a fast-paced, digital-first environment.
This role is perfect for someone who loves sports, understands fan culture, and knows how to turn content into conversions.
Your Key Responsibilities:
- Social Media Strategy & Growth
- Develop and execute platform-tailored content strategies (Facebook, Instagram, TikTok, X/Twitter, XiaoHongShu, etc.).
- Plan and publish sports-focused content: match highlights, reels, memes, infographics, news updates, fan talking points.
- Drive traffic and app/website visits from social channels.
- Content & Fan Engagement
- Ideate campaigns that turn viewers into users and users into loyal members.
- Work closely with designers and video editors to create scroll-stopping visuals and short-form content.
- Campaigns & Collaborations
- Support influencer, affiliate, and KOL partnerships to grow visibility and registrations.
- Assist in co-branded campaigns with partners and sponsors.
- Monitor campaign performance and optimise for engagement, CPA, and conversions.
- Insights & Performance Tracking
- Measure and report performance across platforms: reach, clicks, followers, traffic, registrations.
- Keep an eye on competitor trends, fan behaviour, and viral opportunities.
- Recommend strategies to improve content impact and acquisition.
What You’ll Need:
- Diploma/Degree in Marketing, Communications, Digital Media, or a related field.
- 1–3 years of experience in social media, digital marketing, or content management.
- Bilingual proficiency in English and Mandarin — able to read, write and communicate in both.
- Passionate about sports or football culture.
- Curious, proactive, and constantly exploring new ideas and acquisition methods.
- Strong understanding of social trends, platform algorithms, and digital user behaviour.
Bonus Points For:
You’ll be part of an ambitious, fast-growing digital product in the sports and entertainment space—with opportunities to work on:
- High-growth digital platforms
- Fan engagement strategies across Southeast Asia
- Partnerships with brands, affiliates and influencers
- Real impact on traffic, branding, and monetisation
If you’re excited by sports, digital media, and growing a platform from the inside out—this is your chance.